Does A Paid Cup Of Coffee Taste Better Than A Free One?

avni shah
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Paying for our purchases with cold, hard cash hurts!

Why is this so? Let us look at how one cup of coffee led to a revealing discovery in consumer science.

Avni Shah, an assistant marketing professor, relies on a latte for a morning fix. Her routine is simple. She walks into a coffee shop, orders her usual cup of joe, and swipes her card.

These steps were automatically embedded into her daily regimen - as if her morning was on repeat. However, she forgot her debit card one day. Forced to take a break from her routine, she paid for her coffee by counting her cash. As she sipped her warm cup of coffee, she felt a significant difference. The cup that she paid for cash seemingly tasted better!

Don Juanism: A Peek Into The World Of Womanizers

don juan syndrome

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Womanizing is prevalent in my immediate microsystem. Several of my family members, friends, and co-workers have succumb to temptation. How many of you can utter the same sentiment? I know I am not the only one!

 In the span of my crucial teenage years, I began to accept that womanizing is somewhat of a norm. I was young and impressionable. Further exposure to a diverse macrosystem enlightened my path to the complexities of casual and polygamous relationships. My innate exposure to this type of lifestyle made me curious about the possible roots of male sexual promiscuity.

 As I was examining a particular case, I vividly recalled the riveting lecture given by my undergraduate professor. He stressed that some men repress their homosexual tendencies by participating in revolving sexual conquests with the opposite gender. He introduced it as the "Don Juan Syndrome" or Don Juanism. It is one of the possible explanations behind the actions of womanizers.

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