Does A Paid Cup Of Coffee Taste Better Than A Free One?

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Paying for our purchases with cold, hard cash hurts!

Why is this so? Let us look at how one cup of coffee led to a revealing discovery in consumer science.

Avni Shah, an assistant marketing professor, relies on a latte for a morning fix. Her routine is simple. She walks into a coffee shop, orders her usual cup of joe, and swipes her card.

These steps were automatically embedded into her daily regimen - as if her morning was on repeat. However, she forgot her debit card one day. Forced to take a break from her routine, she paid for her coffee by counting her cash. As she sipped her warm cup of coffee, she felt a significant difference. The cup that she paid for cash seemingly tasted better!

Don Juanism: A Peek Into The World Of Womanizers

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Womanizing is prevalent in my immediate microsystem. Several of my family members, friends, and co-workers have succumb to temptation. How many of you can utter the same sentiment? I know I am not the only one!

In the span of my crucial teenage years, I began to accept that womanizing is somewhat of a norm. I was young and impressionable. Further exposure to a diverse macrosystem enlightened my path to the complexities of casual and polygamous relationships. My innate exposure to this type of lifestyle made me curious about the possible roots of male sexual promiscuity.

As I was examining a particular case, I vividly recalled the riveting lecture given by my undergraduate professor. He stressed that some men repress their homosexual tendencies by participating in revolving sexual conquests with the opposite gender. He introduced it as the "Don Juan Syndrome" or Don Juanism. It is one of the possible explanations behind the actions of womanizers.

How Does The "Beauty Premium" Affect Your Salary

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We have all got that one friend who seems to have it all – conventionally possessing good looks and a well-paying job. Not to mention, the countless romances that come their way. At least in the professional sense, physical appearance is a huge factor.  

Economists have long studied the “beauty premium”, a phenomenon which posits that those who are relatively more attractive are paid more. This is regardless if the physical appearance is irrelevant to their line of work or performance. Nevertheless, looks can only take you so far as specific qualities help to bring a bigger pay check back home. 

Debunking Popular Myths Surrounding Introverts

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Open your eyes and observe diverse human interactions. Notice how many people make countless assumptions about introverts. I have to be honest with you. Most of these assumptions are unpleasant and negative. Introverts are portrayed by the media as aloof, snob, weird, or odd individuals. They carry these assumptions without justification. I, for one, am tired of this narrow-minded way of thinking. 

In behalf of my fellow introverts, here is a PSA. May it shed a glistening light on the subject at hand.


There is an abundance of stereotypes posed on introverts. For starters, they are perceived to be socially anxious and judgmental. This may sound shocking to you, but introverts like other people. They simply favor the quality over the quantity of relationships. Introverts prefer cultivating a small group of trusted friends rather than exploring the possibilities of having a larger network of acquaintances. 

Picture a company Christmas party where all employees are mandated to come. You will most likely catch an introvert from the sidelines. The extroverted boss may interpret this as not wanting to join in the fun, but observation is enjoyable for an introvert. Some people may misinterpret the act of observation as the act of judgment. 

ASK ANNA #8: Handling Self-Loathing And Emptiness

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Feline asks...

Lately, I feel like I'm useless and I can't do anything right. Sometimes, I'm very sensitive and I'm very ashamed because I think everyone thinks I do not do anything good. I kind of hate myself.

Additionally, I've seen my parents argue in front of me because of my father's infidelity and I start to feel empty and lacks to do anything. It also seems like i can't feel extreme emotions anymore. I just feel empty.

Can you help me? And thank you in advance.

She Is Braver Than She Thinks: A CBT Experiment On Social Anxiety

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If you cannot brace the overwhelming attention given by other people, do your best to fit into the ideal. Let us face it! We live in a society that is governed by a set of standards. This is why we employ dress code at workplaces and guest etiquette at weddings. Most of us have a preconceived notion that conforming with the majority leads to wider acceptance and to less judgement. But, is this always the case?


Last month, I had the privilege to partake in a Cognitive Behavioral Therapy (CBT) whereby a subject was tasked to address certain thoughts with the aid of Exposure therapy. Exposure therapy occurs when there is a gradual interaction between the person and the feared object or situation. This method works well with people who suffer from Phobia. 

For the purpose of anonymity, the subject's name will be replaced by a fictional character from the Harry Potter series. Hermione is weighed down by her Social Anxiety. Social Anxiety (or Social Phobia) refers to the extreme fear of being judged by others in social situations. This is why the objective of the experiment is to disprove her assumptions that she attracts attention due to the presence of negative traits (i.e., physical appearance and other internal factors).

The premise is simple! She wore an over-the-top outfit while interacting with people in different types of places. Picture a woman with a face mask, black eye-shadow, dark clothing, and blue hair. Will you stop and stare? The mere thought of eyes gazing in her direction made Hermione's heart pound.

What Is The Root Of Selfishness?

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In this day and age, the noble act of selflessness is hard to come by. Let me prove this with a single task. Can you name six genuinely selfless people aside from Saint Teresa of Calcutta? It is more difficult than you think, huh?  

Most of us are characterized by the tiny hints of selfishness. However, some people are more consumed by this trait. 

Let me begin by defining what being "selfish" is. There are two main points according to the Merriam-Webster dictionary. A selfish individual is concerned with his or her own advantage, pleasure, or well-being. Furthermore, he or she does not have any regard for others.

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