Over the past decade, a captivating phenomenon has taken the world by storm - the Korean Culture craze. From learning how to speak and read Hangul during the pandemic to obsessively following K-pop and K-drama, Filipinos have been drawn into this global cultural wave. Including myself!
The surge in interest isn't merely coincidental; it's deeply rooted in the psychology of human behavior. Why has K-Culture captured the hearts of millions worldwide, particularly in the Philippines?
Escapism and Fantasy
The allure of escapism and fantasy lies at the heart of the K-Culture craze. For Filipinos seeking an escape from the routine, K-dramas offer a captivating alternative that allows them to immerse themselves in a world of romance, adventure, and excitement.
According to a study conducted by Kircaburun et al. (2021), Mukbang watching has been found to have beneficial consequences. It seems to alleviate feelings of loneliness and social isolation by creating a virtual social community.
- July 26, 2023
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