Psychology Behind the K-Wave: Why Filipinos Are Hooked

Over the past decade, a captivating phenomenon has taken the world by storm - the Korean Culture craze. From learning how to speak and read Hangul during the pandemic to obsessively following K-pop and K-drama, Filipinos have been drawn into this global cultural wave. Including myself!

The surge in interest isn't merely coincidental; it's deeply rooted in the psychology of human behavior. Why has K-Culture captured the hearts of millions worldwide, particularly in the Philippines?

Escapism and Fantasy

The allure of escapism and fantasy lies at the heart of the K-Culture craze. For Filipinos seeking an escape from the routine, K-dramas offer a captivating alternative that allows them to immerse themselves in a world of romance, adventure, and excitement.

According to a study conducted by Kircaburun et al. (2021), Mukbang watching has been found to have beneficial consequences. It seems to alleviate feelings of loneliness and social isolation by creating a virtual social community. 

Challenging the Societal Pressure to Get Married




Have you ever wondered why there's so much pressure to get married, even though it's not a requirement?

It's like a weight that suddenly falls upon you the moment you hit 25 and enter the realm of adulthood. The quarter-life crisis hits you like a tidal wave, and you find yourself grappling with responsibilities you never thought much about before.

You're expected to secure a good job, earn a certain amount of money, and, of course, find a life partner. But let's be honest, getting married doesn't hold the same importance as building a successful career or creating a better life for yourself. Yet, those around you seem to believe that hitting a certain age automatically means it's time to settle down and start a family.

I've personally experienced this firsthand. I've been with my husband for 12 years, including our time as girlfriend and boyfriend. When I was single, I constantly faced relentless questioning about when I would settle down. Now that I'm in a committed relationship, I understand why people are curious about it, but I, too, had my own uncertainties. I had no clue when my partner would pop the question, and I eagerly anticipated that moment. Social gatherings became a breeding ground for constant pressure and interrogations.

But here's the thing: regardless of whether that proposal comes when expected or not, the lingering feeling of needing to get married takes a toll on your mental and emotional well-being. It becomes an additional burden amidst all the other significant responsibilities and pressures life throws at you.

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